- Special Features
- Blogs & Columns
- Fun & Games
Finally! Sarah Silverman and Michael Cera have teamed up to give us comedic brilliance. The duo joined forces with Reggie Watts, Tim Heiderdecker and Eric Wareheim to create the YouTube comedy channel Jash.
According to The Hollywood Reporter, the group was approached by Google as part of a push to give celebrities and artists opportunities for creative freedom. Last fall, Google announced 60 new channels as part of their initiative, which included those produced by ESPN, Russell Simmons and BBC Worldwide.
The five-some officially launched Jash on Sunday at SXSW Conferences & Festival; they hosted a comedy party, a BBQ brunch, a live Comedy Big Bang broadcast, as well as a panel, Deadline reported.
The group originally hoped to name the channel “Josh,” but after learning that the name was taken, they decided to go with the variation Jash. Once they came up with a name, they decided to make it into an acronym that stands for “Just Attitude So Hey.”
Silverman explained, “Literally, we were at a restaurant and Tim said ‘Just attitude!’ Which is so Tim. And then Michael Cera said, ‘So … hey?’ Which is so Michael Cera.”
The deal the group struck with Google is quite flexible and allows them to make what they want, complete with financial backing.
“This is what we think is funny,” said Silverman. “It may not be your cup of tea, but there’s no testing involved, there’s no second-guessing of what a 14-year-old boy would like. It’s just a place to do stuff and fail or not fail.”