Sears pulls online ads for ‘SNL’ ‘Djesus Uncrossed’ sketch

Sears announced that it has decided to pull online ads that would show up with the controversial Saturday Night Live sketch “Djesus Uncrossed,” which is a parody of Quentin Tarantino films starring Christoph Waltz. The retailer made the decision after a faith-based group criticized it again this week, even though the sketch aired last month.

According to Entertainment Weekly, the American Family Association has been criticizing the sketch since it aired on Feb. 16. The group’s president, Tim Wildman, spoke with Fox News this week to call on Sears and JC Penny to stop running ads online when anyone watches the sketch. He also wants them to withdraw their support for the show.

“As long as corporations support this kind of offensive material, their sales are going to suffer as shoppers abandon retailers that support blasphemy,” Wildman said. “I hope folks can reinstate their patronage to these stores and that Sears and JC Penney can stick with the good decisions they have now made.”

For Sears’ part, the company issued a statement on Wednesday noting that they had “received customer feedback about our ads running on NBC.com and Hulu in a rotation with other advertisers around the online rebroadcast of that particular SNL episode.” The company added that they will stop running online ads, but will continue to run ads during SNL’s broadcasts.

As for JC Penney, it doesn’t plan on doing anything because it already has no relationship with SNL. The company told The New York Times that it does not have NBC run ads for it during SNL in the first place.

Here's the sketch: