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T-Mobile reportedly dropped their famous girl in pink, model Carly Foulkes, from its ads.
Business Insider reported that the move was done as part of the company’s new campaign for the iPhone5, which will be available April 12. Foulkes has not appeared in T-Mobile’s recent ads.
"The current campaign will not feature the character of the T-Mobile Girl, however she is still a part of the company’s brand family," a spokesperson for the company said.
Foulkes was first seen on ads in 2010 and became a hit, wearing pink dresses, as she promoted the T-Mobile 4GS. The company later switched her wardrobe to a biker’s outfit, showing her riding a motorcycle.
"We're canceling our membership in the out-of-touch-wireless-carrier-club," the company announced as part of its new campaign, according to The Huffington Post.
The Post also reported that the new phone will have an upfront fee of $100, with an additional $20 each month for two years. Service fees for voice, text, and data will cost $50 each month.