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The newest ad for Nike features pro golfer Tiger Woods claiming that "Winning takes care of everything" has caused a social media firestorm with many deeming the slogan inappropriate.
According to ESPN, Nike’s new ad features a photo of Woods and a quote on top, “Winning takes care of everything” is being seen inappropriate because of the golfer’s scandalous past.
The ad came out Monday after Woods regained his status as the No.1 ranked golfer, something he lost back in 2010. Many have commented on the ad saying it is sending the wrong message following Tiger and his divorce from ex-wife Elin Nordegren, and a slew of affairs that came out after the divorce.
"Tiger has always said he competes to win," said Nike spokesman, Beth Gast. "When asked about his goals such as getting back to No. 1, he has said consistently winning is the way to get there. The statement references that sentiment and is a salute to his athletic performance."
The Nike ad has been gaining a lot of attention via Facebook and Twitter, reports The Associated Press. Users have ‘Liked’ the ad 8,000 times and ‘shared’ it 2,000 times. There have also been countless users commenting on the ad, both positively and negatively.
The quote is nothing new for Woods who has been saying it as a response to the media dating back to 2009.
Nike is noted for hiring athletes with controversy; most recently, Nike released biker Lance Armstrong and runner Oscar Pistorious. Armstrong was let go in October after the athlete came clean with doping charges. Pistorious was suspended of his contract with the company after he was charged with murdering his girlfriend on Valentine’s Day.
Nike never lost its ties with Woods, however, when the drama broke in 2010. They even aired a black and white ad featuring his father’s voice four months after the scandal.