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Victoria’s Secret has sparked outrage from parents who believe their campaigns are sexualizing young girls, particularly the spring campaign “Bright Young Things.”
Parents addressed their concern about the campaign on the company’s Facebook page, with one user saying, “It is irresponsible and disgusting to market that level of sexually suggestive items to girls. As an adult, I will no longer be shopping in your store.”
One parent even suggested that the outfits worn by models such as Miranda Kerr and Alessandra Ambrosio are “making it hard to raise wholesome children,” The Sun reports.
Some were particularly irritated at Victoria’s Secret chief financial officer Stuart Burgdoerfer saying of the new collection “When somebody’s 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”
As a result, the company posted on their Facebook page, “In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. 'Bright Young Things' was a slogan used in conjunction with the college spring break tradition."
Among the slogans featured on the apparel and undergarments from the line are “Enjoy the view," "Wild," “Call Me” and “Now or Never.”