Evian’s dancing babies return in new ad that draws 32 million views in a week

By Daniel S Levine,

Evian, the bottled water company, is back with another video featuring dancing babies, over three years after the original Roller Babies. This time, the babies aren’t on roller skates, but are still doing dances that you don’t expect a toddler to do.

The new video is called “Baby & Me” and was only published on April 19. Since then, though, it’s garnered over 32 million views on YouTube. In it, people see a baby version of themselves in a window, doing everything they do. So, they start dancing and the babies do as well! “Here comes the Hotstepper” by Evian is the featured song and BETC is the agency responsible for the ad.

According to AdWeek, Evian’s babies made their debut in BETC’s 1998 French commercial “Water Babies.” They were brought back for 2009’s “Roller Babies,” which has drawn over 66 million views since it was posted. In 2011, the agency and Evian introduced “Baby Inside,” which was less successful on YouTube, only drawing 2 million views so far.

The new spot was filmed in Paris and Buenos Aires and features fantastic use of CGI. “The love affair of the brand with babies started in France in 1935, when Evian was first recommended as a perfect water for babies,” Laurent Houel, global brand director for Evian, told AdWeek. “It is still today the No. 1 water used by mothers for their babies [thanks to its pH-neutral mineral composition]. So fundamentally, there is a true link, it is not a marketing trick.”

The campaign will also include print ads and digital posters that compare adults to the babies.

image: screenshot/YouTube



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