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Hallmark Channel announces 'Kitten Bowl,' Animal Planet responds, 'You've GOT to be kitten me'

By Sarah Burbank-Douglas,

Super Bowl Sunday 2014 will get a little cuter as the Hallmark Channel has announced the airing of the first ever “Kitten Bowl.”

According to The Hollywood Reporter, the announcement of the feline addition was announced Friday, noting the kittens featured in the three-hour event will all be available for adoption. The first-ever Kitten Bowl is slated to make its debut February 2, 2014 at 12 p.m. ET.

THR notes that like the Puppy Bowl, the afternoon festivities will feature referees, but will add judges, an obstacle course, hurdles, scratchers, hoop jumps and tunnels. The “Most Valuable Kitten” (MVK) will be chosen at the end of the show.

Bill Abbott, president and CEO of Crown Media Family Network, commented on the announcement saying, “Creating another programming event to reinforce Hallmark Channel’s Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area.”

One network that is not pleased about the felines' addition is Animal Planet, who has long featured The Puppy Bowl prior to the Super Bowl.

Entertainment Weekly reports that Animal Planet has since released its own statement following the news of the kitty addition.

The statement reads, “You’ve GOT to be kitten me! With the record-breaking success of Animal Planet’s Puppy Bowl, our famous Kitty Half-Time Show and the huge viewership for our new live Kitten Cam, we’re not surprised by a ‘copy cat.' After all, imitation is the sincerest form of flattery. We’re just happy that pet adoption is being promoted and more animals are finding their fur-ever homes.”

The Puppy Bowl will continue to air next year Feb. 2, 2014 at 3 p.m.

 
 

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