Hallmark Channel brings cuteness to Super Bowl Sunday with announcement of 'Kitten Bowl'

By Lauren Weitz,

Super Bowl Sunday just got a whole lot cuter. The Hallmark Channel announced Friday that it will be introducing an annual Kitten Bowl starting Feb. 2, 2014.

The three-hour special will feature adoptable kittens and is produced in partnership with the American Humane Association. According to The Hollywood Reporter, the kitten competition will feature an “obstacle course of hurdles of varying heights, A-frame Alpine scratchers, tunnels, hoop jumps and weave poles.”

“Creating another programming event to reinforce Hallmark Channel’s Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers,” president and CEO of Crown Media Family Networks, Bill Abbott, said. “We are very proud of our association with American Humane Association and their support of our work in this area.”

According to Entertainment Weekly, Hallmark is advertising the show as “the greatest feline showdown in cable television history.” The show is comparable to the Puppy Bowl, which airs every Super Bowl Sunday on Animal Planet. Upon hearing the news of the similar show, Animal Planet gave their approval for the Kitten Bowl.

“With the record-breaking success of Animal Planet’s Puppy Bowl, our famous Kitty Half-Time Show and the huge viewership for our new live Kitten Cam, we’re not surprised by a ‘copy cat,’” Animal Planet said in a response, according to Entertainment Weekly. “After all, imitation is the sincerest form of flattery. We’re just happy that pet adoption is being promoted and more animals are finding their fur-ever homes.”

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