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Yahoo said Monday night that it is going to launch a new collection of original shows that includes comedies, lifestyle programming and a partnership with WWE. Ed Helms, Zachary Levi and John Stamos are among the Hollywood celebs who’ve signed on to work on shows for Yahoo.
According to The Hollywood Reporter, Yahoo made the announcement in New York at Digital NewFront, a new event for internet giants to make upfront-style presentations before advertisers. The event included a live-streamed performance from The Lumineers.
“Tonight is about three things: innovation, premium content and advertising performance,” Yahoo CEO Marissa Meyer told the crowd.
The Los Angeles Times notes that the event was hosted by the Interactive Advertising Bureau, which showed off a study that showed that the 18 to 35-year-olds demographic is the one most enjoying professionally created Internet content. So, that’s the target demo Yahoo is going to try to reach with its new shows.
Tiny Commando, created by Helms (The Office), will be among this fall’s new shows. This one stars Zachary Levi (Chuck) and Gillian Jacobs (Community) and is about a private investigator who is just four inches tall.
John Stamos will host Losing Your Virginity, in which celebrities share their intimate secrets. Morgan Spurlock will co-produce with Stamos. Cheryl Hines and Rachael Harris take advantage of their assistant in We Need Help. Cinema & Spice is a lifestyle show on food and film.
A partnership with WWE was also announced. It will start this summer and includes a pre-show before Monday Night Raw broadcasts. This will also include a archival footage from the WWE archives.
This news follows last week’s announcement that Yahoo has scored access to the Saturday Night Live archives, which will be available in September.