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Kate Middleton's first-family-portrait dress has sold out due to the release of the portrait just hours ago.
The $79 dress was designed by Cecile Reinaud, founder of Seraphine, and displays a blossom knot in the place where the baby bump is. Although the dress comes in multiple colors, Middleton chose fuchsia as her color of choice for the picture.
According to ABC News, Seraphine boasts of customers such as Angelina Jolie, Jessica Alba and Kate Hudson. However, the dutchess is the first to make a dress sell out.
Reinaud told Today that the company felt honored that the Duchess donned a number of their dresses "but to be part of the official family picture was beyond our wildest dream; we were shocked."
The Duchess can be thanked for a sales increase of more than 100% for the company in July. Although the dress is sold out, a pre-order list has been made. However, those on that list will have to wait about a month before their dress can be received.