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St. Louis rapper Nelly and Honey Nut Cheerios icon Buzz the Bee teamed up to produce the single "Must Be The Honey!," a remix of Nelly's "Ride Wit Me."
In addition to being a fun, danceable song, "Must Be The Honey! (M.B.T.H.)" reminds parents and kids alike to start their day with a healthy, delicious breakfast like Honey Nut Cheerios.
"We hope the Nelly/Buzz remix brings a smile to people's faces," said Scott Lee, associate director of Honey Nut Cheerios. "That's what Honey Nut Cheerios is all about – making an everyday moment a reason to smile."
About 6.4 million people across the United States choose Honey Nut Cheerios every morning, making it America's Favorite Cereal, according to Nielsen sales data.
The collaboration between Nelly and Buzz is part of a larger ad campaign for Honey Nut Cheerios.
"I've worked with some very talented artists and thought – I think it's about time I work with the Bee,” Nelly said of the collaboration. "I love the sweet taste of Honey Nut Cheerios and Buzz's sweet sound on this track. When I hear it, I can't help but smile."
In a statement to TheCelebrityCafe.com, Buzz the Bee said, "'Must be the Honey' is a passion project of mine. I want to spread the word about the honey-sweet taste and health benefits of Honey Nut Cheerios, and what better way than with my new homebee Nelly?"
Visit mustbethehoney.com to learn more about Buzz's new remix, and share the 'Must be the Honey' music video with your friends. You can spread a little of your own 'honey' by posting photos and comments about your happy "must be the honey" moments to Twitter, Instagram and Tumblr by using #MustBeTheHoney.