Jay-Z buys 100 copies of Nipsey Hussle’s ‘Crenshaw’

By J.B. Aliyu,

Nipsey Hussle’s new mixtape, Crenshaw, was released exclusively for free online this Tuesday and has received rave reviews. He wanted to prove a point, even though fans can download the mixtape for free. Nipsey Hussle printed 1000 copies and sold them each for $100, which also included an autograph and concert tickets. A huge supporter of his ‘Hussle’ was Jay-Z, who bought 100 copies.

According to UPI, Nipsey wanted to make a point by pressing only 1000 copies of his mixtape Crenshaw and selling them for $100 while providing the digital version for free.

He wanted to send a strong message to record labels for conforming artists and Jay-Z agrees with it, hence purchasing 100 copies of the mixtape. That reportedly cost him $10,000. Happy with the fact that Jay-Z showed his support, Nipsey tweeted about it. Jay-Z posted a picture of the 100 CDs to his website Life and Times
with hash tag #NewRules.

On the day he released Crenshaw, Nipsey went and sold physical copies at a pop-up shop in Los Angeles and got a good turnout.

In an interview with MTV News Hussle said, “I got a DM on Twitter from a respected hip-hop journalist and he was just like, ‘Hov respects the move, salute.’

“A little while later, I got an email that came through my team that was like, ‘Roc Nation on behalf of Jay-Z wants to buy 100 units. Who do we pay? When can we get the shipment out?”

Immediately, Nipsey sent 100 physical copies to Jay-Z’s camp and they returned with $10,000. “I didn’t get a chance to holla at Jay, but through his people he made it clear that he respects the movement and everything. I was humbled by it. I felt it like it was a good risk, and it ended up working out.”

Nipsey Hussle was able to successfully sell all 1000 units of his project and nothing is clear on what Jay-Z will do with those 100 CDs. Maybe he will give 97 away for free to the fans and keep 3 for his family.

Below is the interview and you can also download the tape below:

img src: Wiki Media Commons

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