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Rapper Lil Wayne has decided to join forces with a watch company wize&ope for his first international accessory deal.
According to All Hip Hop, the 31 Young Money general has formed a partnership with Parisian watch company wize&ope. He has become a major shareholder in the brand.
The wize&ope watch company was founded by two Parisian businessmen Victor Louzon and Benjamin Bettane. The brand got its name from two fictional outer space characters.
According to XXLMag, Weezy celebrated the big announcement by making an appearance at the wize&ope flagship concept store in Paris, France before his concert at the Palais Omnisports de Paris Bercy.
Wayne’s purpose in the company will be to help promote the company’s products.
“My personal style, as well as my everyday lifestyle, has always been about individuality and being open-minded. I was drawn to wize&ope because of their amazing design, fresh packaging and their support of individuality. I’m excited to bring wize&ope watches stateside and inspire their future collections,” Lil Wayne said.
wize&ope exists in Europe and Asia but will be available in North America in February 2014 with Lil Wayne as its brand ambassador.
Image Courtesy of Wiki Media Commons