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Beats Electronics, the company that is best known for the Beats by Dre headphones, has plans to launch its own subscription music service in January.
CNET reported that the streaming service will be similar to that of Spotify or Deezer but will focus on combining algorithms with curated programming from tastemakers.
Ian Rogers, chief executive of Beats Music, wrote a blog post about the upcoming service, detailing that after private alpha and beta testing it will launch in January. The company added that certain artists have already been given access to the product so they could become familiar with it and provide user feedback.
Beats was at one point talking with Apple about their streaming service, but those discussions have come to an end, The Guardian reports.
Beats will have a lot of competition in this space, it was also announced that YouTube is planning a premium streaming service, which would combine the best of Spotfiy technology and music videos.
An exact date for the January launch hasn't been announced.
image: Wikimedia Commons