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Beats Music streaming service launching in January

By Daniel S Levine,

Beats Music, the planned music streaming service from Jimmy Iovine and Dr Dre’s Beats Electronics, is hoping to launch next month, CEO Ian Rogers said today.

The service has been in the works for over a year, as the company best known for its upscale headphones moved toward launching its own service to compete with Spotify and Pandora. Back in January, when the service was known as ‘Daisy,’ Nine Inch Nails’ mastermind Trent Reznor was named chief creative officer. The hope had been to launch it by the end of this year, but that’s now been pushed to January 2014.

“Sincere thanks to those who have been testing the private Alpha-turned-Beta along with me,” Rogers said in a blog post. “We’re nearly ready for liftoff. Thanks to your diligent testing and feedback we are locked and loaded, ready to launch here in the US in January, 2014.”

Although there was no specific launch date, Rogers directed fans to BreatsMusic.com, where potential users can reserve a username.

As the LA Times notes, Rogers didn’t provide any further information, such as how much music would be available at launch. Right now, only artists and “influencers,” as Rogers called them, have access to the service.

Beats Music will enter a very competitive field, as Spotify, Rhapsody, Pandora and other streaming services are already far ahead in the game. Spotify already has 40 million subscribers.

image: BeatsMusic.com

 
 

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