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Although Justin Bieber said he was retiring on Twitter on Christmas Eve, the singer’s management team insisted that he is not really walking away from the music business. The tweets came just a week after he also joked about retiring during a radio interview.
Back on Christmas Eve, the night before his Believe movie opened in theaters, the “As Long As You Love Me” singer tweeted, “My beloved beliebers I'm officially retiring.” He then went after the media, claiming, “They make a up a lot of lies and want me to fail but I'm never leaving you, being a belieber is a lifestyle.”
Later, a source close to Bieber told Us Weekly that it was another joke and that he was just having fun with the media. But Bieber’s team remained quiet until Friday, when Scott Manson, COO of Scooter Braun Projects, told The Wall Street Journal that Bieber is “100 percent” not retiring. He even hopes to record again next year.
Allison Kaye, the GM of Braun Projects, sent a longer statement to the Wall Street Journal, saying that Bieber would rather have the media focusing on his charity work for the Philippines than his tweets.
“Regarding his recent tweeting about his ‘retirement’ Justin felt that this was the best way to respond to the latest in a long line of inaccurate or wildly exaggerated media reports about him,” Kaye explained. “He chose to channel his frustration into playing along with this baseless rumor and even used ‘beloved’ to tip off his core fans that it wasn’t real.”
After 20 minutes, Bieber figured out that all he did was confuse some fans and said he was just joking. “This wasn’t a planned stunt, it was just another day in the life of living under the microscope,” Kaye said. “Justin loves his fans and understands that this scrutiny comes along with his success and the interest in him from fans and media.”