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Paramount has found yet another way to get Anchorman 2: The Legend Continues some more attention. The studio and Fandango are now offering a Super Ticket to see the movie two days early that will cost $33.
The ticket, which is already available for pre-order, lets you see the movie at select AMC locations on Dec. 16, two days before the new general Dec. 18 release date. Fans will also get a digital download copy of Anchorman - Wake Up Ron Burgundy: The Lost Movie, the collection of deleted material from the first Anchorman film that is available on DVD and Blu-ray.
Ticketholders will also be able to put in a pre-order for a digital copy of the new film, once it is released on home video. The final part of the big ticket is a $5 AMC concession card, which is about enough to get a medium-sized drink.
One cool part of the deal is that you don’t have to buy Super Tickets for each person you want to go to see the movie with. You can just add a regularly priced ticket to your order.
Paramount has already tried a Super Ticket before. This summer, the studio offered a $50 ticket for Brad Pitt’s World War Z, although that was a partnership with Regal Cinemas for only a handful of locations.
Paramount has gone on one of the most aggressive marketing campaigns for Anchorman 2, sending star Will Ferrell as Ron Burgundy to North Dakota to co-anchor a news broadcast and to Emerson College to speak to students. THR notes that he has even done commercials specifically for foreign markets.