Rihanna appears in ads for Balmain

By Daniel S Levine,

Rihanna announced to her fans today that she is the new face of fashion label Balmain for its Spring/Summer 2014 campaign.

The “We Found Love” singer shared the news on Twitter and Instagram, where she got to share her first two Spring ads for the label. According to MTV, each photo was shot by Inez and Vinoodh. Rihanna worked with her frequent stylist, Mel Ottenberg, for the photoshoot.

In one image, Rihanna wears an all-denim outfit, looking directly at the viewer under her new bob haircut. In the other, she is seen wearing a light pink coat and puts focus on white boots with a gold cap-toe.

"In front of the camera, she makes you feel like she is the only girl in the world,” Olivier Rousteing, Balmain’s creative director, said in a statement to E! News. “When the woman that inspires you wears your creations, your vision feels complete.”

This isn’t the first time that Rihanna has posed for a fashion brand. The Barbadian beauty also posed for an Armani Jeans campaign.

Rihanna is currently having success on the charts with “The Monster,” her collaboration with Eminem. The song is currently at the top of the Billboard Hot 100.

top image: NBC


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