This Week In Fashion: Rihanna is the new face of Balmain

By Ryleigh Salmon,

Rihanna has been chosen to be the face of Balmain’s spring/summer 2014 campaign. The Barbadian singer has rocked some interesting outfits over the years, but there’s no denying this girl’s got style, and attitude.

No stranger to fashion, the “Diamonds” singer was previously the face of Armani Jeans, has designed a signature collection for River Island, an English label that is quickly gaining notoriety, and is the executive producer of fashion reality show Styled to Rock on the Style Network. And let’s not forget about her Instagram feed, which is chock full of photos of her gorgeous designer duds.

Olivier Rousteing, creative director of the French fashion house, described RiRi as an “icon,” according to Vogue. “In front of the camera, she makes you feel like she is the only girl in the world.”

Rihanna and Rousteing have made no secret of their friendship and mutual admiration. “When the woman that inspires you wears your creations, your vision feels complete,” he added.

The campaign will appear in magazines in January, and was shot in New York by Inez van Lamsweerde and Vinoodh Matadin with styling by Rihanna’s personal stylist, Mel Ottenberg.

image: NBC


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