Coca-Cola bans the word ‘gay’ in Winter Olympics campaign

By Alyssa Jean,

With this season’s Winter Olympics being held in Sochi, Russia, certain issues have sparked controversy regarding discrimination against homosexual individuals. The popular Coca-Cola brand is now creating a controversy of its own.

According to Hindustan Times, a new Coca-Cola ad campaign allows users to type a name or message that will appear on a virtual Coke. It is intended to be shared among the myriad of social media websites.

However, when the word “gay” is entered into the system, the following message appears, “Oops. Let's pretend you didn't just type that."

The system does not allow for the word “gay” to be used in their campaign. However, when the word “straight” is entered, the system still works perfectly.

Buzzfeed reported that Olympic security, with the Coca-Cola label stitched onto the jackets, had even arrested a gay rights activist who was in the crowd simply for waving a rainbow-colored flag.

All of the controversy surrounding Russia and their prejudice against homosexuals has been quite recent. Former N’SYNC member Lance Bass opened up about his time in Russia, talking about the fear that he endured while there.

However, the mayor of Sochi reportedly welcomed “gays" into his city for the viewing of the Winter Olympics. Coca-Cola has yet to respond to any inquiries.

Image: Wikimedia Commons

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