DreamWorks Animation releasing its own tablet called DreamTab with Fuhu

By Daniel S Levine,

DreamWorks Animation SKG has found another unique way to use its massive library of popular characters and franchises: its own tablet. The studio said today that it has teamed with Fuhu to develop the DreamTab.

The DreamTab is set to be shown off at next week’s Consumer Electronics Show in Las Vegas, reports TheWrap. DWA and Fuhu hope to have the tablet in U.S. stores in Spring 2014 and will be available in foreign markets by the end of the year.

Fuhu has developed the nabi tablet, which is the base technology that DWA artists, who have created hit movies like Shrek, Kung Fu Panda and Madagascar, will build interactive games and activities for children. Variety reports that it will use Google’s Android system and is going to feature parental controls for emailing, texting and social media apps.

One of the programs the tablet will launch with is “Be An Artist,” which will have artists teaching children how to draw their favorite characters. Another app is “School of Dragons,” a game based on How To Train Your Dragon.

There is also “nabi Play,” which will feature content created by DWA, along programming by Disney, Nick and Cartoon Network.

“Fuhu grabbed our attention when they came on the market because they single-handedly made a quantum leap forward in revolutionizing the kids tech space; as their company grew, we saw an incredible opportunity to join with them to take the overall tablet experience to a whole new level,” Jim Mainard, DreamWorks Animation’s Head of Digital Strategy, said today.

The tablets will be available in eight- and 12-inch models.

This is the latest new venture for DWA, which is finally breaking into television. The studio just launched the 2D animated show Turbo F.A.S.T. on Netflix only. It is based on this summer’s film Turbo. More television content is promised for the future.

image: Amazon



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