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Kia has enlisted Morpheus, Laurence Fishburne’s character in the now-classic sci-fi film The Matrix, to star in a new commercial for its K9000 luxury car.
In the commercial, which will run during the Super Bowl, a couple finds Morpheus standing as a valet. Rather than just give them their old car back, he offers them a red key or a blue key (instead of pills like in the film). If they take the red key, they will never look at luxury the same way again.
Obviously, the couple takes the red key, which goes to the Kia K9000 and Morpheus shows them just how amazing the car is. Also, Morpheus can sing opera for some reason, a talent that should be in Matrix 4.
This isn’t actually the first time a Matrix star has reprised a role for a commercial. MTV News notes that Hugo Weaving played Agent Smith again for a recent GE commercial.
Several other Super Bowl commercials will feautre celebrities this year, just like every year. Scarlett Johansson will appear in a SodaStream commercial that was slightly tweaked for Fox. Arnold Schwarzenegger was reportedly paid $3 million to appear in a Bud Light spot.
The Super Bowl airs on Fox this year and is this Sunday.