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The movie poster for the latest Hunger Games film Mockingjay: Part 1 was unveiled.
The first two Hunger Games films from Lionsgate has earned the studio $1.6 billion in ticket sales. The Hunger Games: Catching Fire has brought in nearly $900 million of that total. It comes as no surprise that Lionsgate is now pushing the final film, Mockingjay that will be split into two movies, already.
Lionsgate has released the first teaser poster for Mockingjay: Part 1, Variety reported. The poster was shown first on Twitter.
The poster features the signature Mockingjay fully extending its wings surrounded by fire. As in the books, the Mockingjay has become a symbol for the citizens of Panem and for the fans has become a classic symbol.
Tim Palen, the architect of Lionsgate’s marketing effort, spoke about the vision behind already promoting the final two films. "When we started, we decided to look at this as one big movie that’s eight hours long. Otherwise, it’s going to be kind of overwhelming to do a new campaign for each movie," said Palen.
Palen did note that the pressure is on to keep up the success with the upcoming final two movies. "We did a major presentation to distributors in Cannes, and did six premieres outside the U.S. And we still have room to grow. We’ve matched ‘Iron Man 3’ on domestic, but we can do better on international," explained Palen.
Mockingjay : Part 1 will hit theaters on Nov. 21, New York Daily News reported.
— Yahoo Movies (@YahooMovies) January 22, 2014