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NBC won't live stream opening ceremony of 2014 Winter Olympics

By Chelsea Lewis ,

NBC has already announced a large plan to live stream and have digital options for fans looking to catch all of the action from Sochi, Russia but the network will not be live streaming the opening ceremony of the Olympics on television.

The opening ceremonies will be broadcast on NBC on Friday, Feb. 7, the first day of the Olympics, NBCU executives said at a press event on Tuesday.

Variety reported that executives went on to explain that the opening ceremonies need to be seen in their true color and this is an opportunity to bring families together around the television.

NBC will be live streaming over 1,000 hours of the Olympics online at NBCOlympics.com, reported The Latin Times.

Matt Lauer, Meredith Vieira and Bob Costas are slated to host the event, which will air from 7:30 p.m. eastern to 11:30 p.m.

Live streaming has always been important and a ratings boost when it comes to the Olympics. Back in 2012, 9.9 million technology devices logged onto the live stream to watch the London games.

image: NBC

 
 

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