- Special Features
Blogs & Columns
- Fun & Games
Starbucks has taken the first steps to tell a small business to stop copying its style.
CNN reported Jeff Briton, owner of Exit 6 Pub and Brewery, in Cottlevile, Missouri, received a cease-and-desist letter from Starbucks for its new drink.
Briton created a drink called “Frappicino,” a mix of vanilla crème and chocolate coffee ale. A customer who tasted the drink said it tasted very similar to the Starbucks drink called “Frappuccino” and rushed to social media to talk about it.
When Starbucks found out about this new drink, the company sent the letter to Briton letting him know that although the spelling of his drink was off by a letter, they did not want the small business's new drink to somehow interfere with the millions they are making from being the originators.
Instead of feeling terrified, Briton felt flattered from the attention of Starbucks and in turn wrote a snarky remark of apology referring to the controversial drink as the “F word” and even compensated the company for the money made off the drink, $6 dollars, in the form of a check.
In the letter to Starbucks, Briton wrote, "We just feel awful about calling a beer the F Word. We are bad people. We feel shame."
While Briton was just being himself, his action has caused a lot of media buzz. Score one for the little guy.
The Kansas City Star has a copy of the cease and desist letter.
Photo courtesy of Wikimedia Commons
Video courtesy of CNN