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Super Bowl Sunday is known for football, good times and the commercials. Advertisers and marketers pay millions of dollars to hold the attention of fans for a few moments.
Car company, Jaguar, has been planning their ad and announced that Tom Hiddleston, Mark Strong and Ben Kingsley will be staring in the upcoming Super Bowl ad, Variety reported. The commercial will be 60 seconds.
Jaguar has released an 11-second teaser for the ad which features Hiddleston and the hashtag #GoodToBeBad.
Jaguar’s “Rendezvous” campaign has been designed to celebrate British villains in feature films. Ad shop Spark 44 are the masterminds behind the marketing campaign for Jaguar. This will be the first time the company will be airing a Super Bowl ad.
Marketing Magazine explained that the campaign has already started with an ad that features Ben Kingsley.
Hiddleston is known for his role of Loki in the Marvel cinematic universe. Ben Kingsley was also featured in the Marvel cinematic universe, playing the role of Mandarin in Iron Man 3.
Watch a sneak preview of the commercial here:
image: Wikimedia Commons