'The Voice' U.K. launches new mobile applications for fans

By Chelsea Lewis ,

The BBC network is gearing up for another season of The Voice, which will air on Jan. 11 in the U.K. Returning to their coaches chair will be Tom Jones and will.i.am, with Kylie Minogue and Ricky Wilson rounding out the coaches. Fans can now experience what it is like to be a coach on the show with a new interactive application.

The application will replace the previous app that fans used back during Season 2. This app will put the audiences in the red chairs and let them listen to previews of the "Blind Auditions," then fans can decide if they would turn their chair around for the vocalist. If the viewing audience at home and the coaches on the show both push their buttons, the user can earn extra points.

Variety reported that the new application will also have the ability to be integrated with Facebook, allowing fans at home to rate the performances.

The new Voice app was built by Tellybug, and it will feature a web spin-off series, The Voice Louder. The spin-off show will be a short webcast with behind-the-scenes footage and will permit user interaction.

The show will be hosted by Emma Willis and Marvin Humes.

Telly Mix reported that the opening show for Season 3 will be 90 minute long and will feature an introduction for the new coaches.

image: Wikimedia Commons



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