Avicii launching hotel in Miami at Ultra Music Festival 2014

By Chelsea Lewis ,

Avicii will be taking over the upcoming Ultra Music Festival this year, but performing is not the only tasks that Avicii is taking on. SLS Hotel South Beach has teamed up with the "Wake Me Up" star and will launch Avicii Hotel at SLS South Beach during the musical festival.

SLS South Beach hotels released a statement regarding the partnership. The hotel will work with Avicii to combine high end luxury hotel experiences with EDM influences. This will include special programming and award-winning culinary options for guest staying at the hotel.

This experience will provide guests with an unrivaled time during a music festival that continues to grow and help influence the music industry.

Billboard reports that Avicii and Ultra have been teaming up for years. This new element to the festival just seemed natural for the Swedish music producer.

"Together we’ll create a one-of-a-kind experience for the EDM/dance music community that will add an unparalleled element to Miami Music Week," Costas Charalambous, Senior Vice President of SBE Nightlife Group, said about this new venture with the "Hey Brother" singer.

Fans can already start making reservations at the hotel for their stay at the music festival. Room rates start at $450 for a single and $865 for a double.

image: Wikimedia Commons



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