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Rocker Bono, lead singer of the band U2, stood behind his new clothing line focused on Africa at a runway show on Sunday night.
Bono and his wife, Ali Hewson, founded Edun for people who are looking for breezy designs made in Africa. Although Bono works with many charitable causes, his staff at Edun emphasized that it’s not about handouts. Designer Danielle Sherman told the Associated Press, "Its core mission is to give people work. That's really the ethos."
Edun produces clothes in Kenya and Madagascar. The clothes from Edun include texture blocking and weaving. The fashion line incorporates faux fur, and Sherman says that there’s an “art student feeling to it.” Clothing from Edun can be found in the United States and Canada and is available at Barneys in New York.
Bono, whose band U2 catapulted to stardom in the early eighties, shows no sign of narrowing his interests. The fashion line seems to fit a larger pattern of raising awareness for those who deserve better. He has recently been busy promoting his music. He raised $3 million for RED, after releasing his new single “Invisible” after the Super Bowl.