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The Seinfeld staff was rumored to be reuniting, and they really did during the Super Bowl tonight. At the start of halftime, they aired the short version of the reunion, which is a part of Jerry Seinfeld’s web series that airs on Crackle, Comedians in Cars Getting Coffee.
The short clip featured a conversation between George Costanza and Jerry Seinfeld with a special appearance from Newman, which made way for the the inevitable “Hello, Newman.” According to the New York Times, the full five-minute version was posted immediately online on the Sony-owned website, Crackle, where the full series can be watched.
Last week in a radio appearance, Seinfeld promised a reunion to fans. With the help of the show's co-creator, Larry David, they showed a special Seinfeld attraction which allowed fans to take a stroll down memory lane with some of the most iconic and remembered characters in TV history. The two wrote the segment together and David directed it.
After the segment appeared on Fox, Seinfeld said, “Fox approached Larry and me about doing some kind of ‘Seinfeld’ reunion for the halftime broadcast because of the New York connection. So we thought throwing Jerry, George and Newman into a ‘Comedians in Cars Getting Coffee’ was a fun way to do it. Larry and I wrote the script in one sitting, just like old times, and working with him, Jason and Wayne was a total blast, as it always was.”
Though some may think it was a Super Bowl commercial, the segment wasn’t. Prior to the game, Seinfeld promised it wouldn’t be a commercial because neither he nor Sony Entertainment paid for it to be shown.
Seinfeld’s Comedians in Cars Getting Coffee has been a huge hit on Crackle. A recent count shows that it has had more than 25 million views. Its guest appearances are making it a popular series. Guests like Jay Leno, Tina Fey and David Letterman have been on so far. Typically, the series is not scripted like this Super Bowl promotion was. The Seinfeld reunion was a huge hit among the show's fans.
Photo Courtesy of Wikimedia Commons/photo by Alan Light