- Special Features
Blogs & Columns
- Fun & Games
The Dorito Super Bowl commercial, “Time Machine,” was the winner of their annual “Crash the Super Bowl” contest. For the past seven years in the U.S., Dorito has held this contest, which invites consumers to create and submit 30-second homemade ads in which they celebrate their love for the cheesy tortilla chip.
For the first time, the contest this year was available around the world wherever the chip is sold. There were 5,400 submissions from 30 different countries. This year, the “Time Machine” commercial took home the win with the “Cowboy Kid” ad coming in a close second.
The Wall Street Journal reports that Ryan Anderson from Scottsdale, Arizona, who was the creator of “Time Machine,” was awarded $1 million for having the winning commercial. Fans can vote on Doritos.com and the highest voted commercial is the one that appears during the game, which is one of the most-watched television events in the world. Amber Gill from Ladera Ranch, California was the creator of “Cowboy Kid,” which was the runner up. This commercial was still aired during the game and Gill was awarded $50,000.
Ram Krishan, who is the vice president of marketing in PepsiCo’s Frito-Lay division, said that, “’Time Machine’ represents what the ‘Crash the Super Bowl’ contest is in its truest form-original, bold and creative. Out of more than 5,400 ads from around the world, this consumer-created ad came out on top. And now Ryan Anderson is on top of the world.”
Anderson is a freelance wedding photographer from Scottsdale, Arizona. For this ad, he teamed up with his 6-year-old-son to create the fan-favorite. By using a time machine that only runs on Doritos tortilla chips, the $300 commercial was one of the most clever ways for a kid to get a bag of the chips.
Five finalists were selected from the 5,400 ads that were submitted. A qualified panel of judges, which includes executives from the Doritos brand, advertising professionals and legend Stan Lee of Pow! Entertainment, selected these five ads to be chosen by the public. “Time Machine” was selected as the winner by worldwide fans who were able to vote and “Cowboy Kid” was selected to air as runner up by the Doritos brand. Each of these five finalists were invited to attend the Super Bowl game and were able to watch from a private luxury suite. The three people whose ads did not air still each won $25,000.
Here's the winning "Time Machine" ad. The other four finalists, including runner-up "Cowboy Kid" can be viewed on the Doritos website. Which of the five final ads was your favorite?
Photo Courtesy of Wikipedia