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On the Road, an online show about a Chinese couple’s trips to the corners of the world, is moving to television.
According to the Associated Press, Victor Koo, CEO of Youku Tudou Inc. said, “We're increasingly working with television stations and movie companies to bring these Web-based contents to the home screen as well as to the big screen."
On the Road features the lead actors going to Somalia and Chernobyl. In the second season, they plan to go to Madagascar and Alaska.
The first season of On the Road received more than 100 million hits on Youku, where it was uploaded. Youku said it would repackage the original 15-minute videos into five half-hour episodes that would debut on CCTV. The new shows can also be watched on mobile phones and laptop computers.
Chinese television is also expanding through Hunan TV, a satellite station that became a co-producer of the second season of Surprise. As the Associated Press reported back in 2010, Hunan TV has entered into a number of collaborative partnerships to reach additional viewers, including a deal with Britain’s ITV studios.
More American shows are also making their way to Chinese TV, with Ellen DeGeneres' show becoming the first syndicated U.S. talk show to be distributed there.