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Prince Charles, 65, and Prince William, 31, have taken a stand against illegal wildlife trading in a nine minute video that was released on Sunday.
In the video, Prince Charles said, "We have come together, as father and son, to lend our voices to the growing global effort to combat the illegal wildlife trade," and Prince William added, "Despite the terrible crisis that we now face, we both continue to be optimistic that the tide can be reversed,” reports AFP.
At the end of the video, the father and son call to the world by saying, "Let's unite for wildlife,” in various languages from countries that are hit hard with illegal trafficking.
TIME reports that this trafficking is easily a $10 billion a year industry. Much of the more recent demand has been coming out of Asia.
In addition, to the wildlife trafficking harming populations of animals, the money often goes to fund terrorism, like the Somali al-Shabaab group.
Prince Charles is set to take the throne from Queen Elizabeth II when the time comes. In preparation, Prince Charles and the Queen have merged their media teams.
Photo Courtesy of WikiMedia Commons