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Ryan Carpenter is first into the tank with his business, “Moberi.” He is seeking $50,000 for a 15 percent stake in his company. It is the world's first bicyle-powered smoothie and juice cart.
Daymond John and Mark Cuban try out the bicycles firsthand. By pedaling the bicycles, they are mixing up the smoothies that are in a pitcher attached to the front of the bike. Kevin O’Leary and Barbara Corcoran think it’s a ridiculous idea. They both go out. Ryan explains that he has $70,000 in sales this year. Robert Herjavec thinks it’s a clever idea, but does not want to invest. Mark loves the idea, but doesn’t like the cost of the bikes. The bikes cost $2000 a piece. None of the Sharks bite, and Ryan is left without a deal.
Spy Escape and Evasion
Next up is a former CIA agent, Jason Hanson, with his company “Spy Escape and Evasion.” He is seeking $100,000 for 15 percent of his company.
He argues that espionage is dangerous, and that people need to be able to blend in with their surroundings. He asks Barbara to come up and duct tape his wrists. He shows the Sharks how to rip apart the duct tape. He is essentially selling his skills and technique secrets. Kevin worries that he is sharing confidential techniques, but he assures the Sharks that nothing he is sharing is confidential.
The business is a 2-day course. The first day you learn to pick locks, how to escape rope, how to detect and evade surveillance and learn to escape from duct tape. Day two you put those skills to the test in a self-defense course. His gross sales are $306,000 in one year. The course costs $600 and is located in Cedar City, Utah. The problem the Sharks have with the business is that people have to fly to Utah to take the course. Robert loves the idea, but hates the vision that Jason has for the business. However, he still makes an offer of $100,000 for 50 percent.
Mark likes the training aspect of it, but thinks that he should make a fun spy school. Daymond offers $150,000 for 45 percent, but says he has to decide right now. Jason agrees in a matter of seconds, and has a deal with Daymond.
Update: The GameFace Company
Last season, Doug Marshall made a deal with Mark and Lori for his alternative to face paint. Mark allowed the company to give out thousands of “GameFaces” to Dallas Mavericks fans. Before Shark Tank, they had $6700 in sales. In 10 months, they have $200,000 in sales. They’re projecting between $2 and $20 million in sales next year.
Up next is a former wrestling superstar, Diamond Dallas Page, and his partner Steve Yu, with their company “DDP Yoga.” They are seeking $200,000 for a 5 percent stake in their business.
Page explained to the Sharks that he severely injured his back at the age of 42 while wrestling, and that yoga helped him get back into the ring within 3 months. The company motto is, “It Ain’t Your Mama’s Yoga.” It combines traditional fitness with dynamic resistance and sports therapy.
Page shares a story of how his program helped heal a disabled veteran that couldn’t walk with knee braces, back braces and wrap-around canes. The man lost 140 lbs and can not only walk now, but he can also run.
In the first year, they grossed $2.6 million. The Sharks are apprehensive. They explain how tough it is to make it in the fitness business. There are so many risks and several businesses don’t succeed.
Southern Culture Artisan Foods
Last into the tank is Erica Barrett with her business “Southern Culture Artisan Foods,” a breakfast lifestyle brand. She is seeking $100,000 in exchange for 25 percent equity in her company. Her product is pancake and waffle mix. She uses organic, all natural ingredients. What sets her apart for her competitors is that she doesn’t use powdered dairy. Her sales are $100,000 in sales in the first year.
She shows a lot of passion for her business, and shares that she is a first generation college graduate. Kevin offers $100,000 for a $1 royalty which drops to 50 cents when his investment is recouped. The deal is contingent on her working with a packaging company, because she is currently manufacturing the product herself. Barbara jumps in and offers $100,000 for 40 percent. Erica counter offers with $100,000 for 35 percent. Barbara counters with 38 percent and Erica accepts and has a deal.
Check back next week for a recap of the next episode of ABC’s Shark Tank.