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Advertisers shelled out a record average of $4 million to advertise during Super Bowl XLVIII on Sunday, but in the weeks leading up to the game, many of them debuted online. Many of them have even gone viral, grabbing headlines for featuring big name celebrities and even stirring controversy.
Back in December, Fox said that the spots had already sold out, reaching a record $4 million average for a 30-second spot.
Is that money worth it? Well, if you want to be able to reach a third of the U.S., then it definitely is. Forbes notes that the 2012 game averaged a record 111.3 million viewers, a number this year’s game is expected to easily pass. It is a rare matchup between the best teams in the league and even features the most popular face in football, Peyton Manning.
As if the hype for the game itself wasn’t enough, advertisers and brands used early releases of commercials this year to draw extra attention.