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300: Rise of An Empire is holding strong at the box office, starting with over $17 million at the U.S. box office. However, the film is also doing well on social media with a highly engaged fan base.
As we previously reported the film is likely to bring in over $42 million in its opening weekend. The film has already made $17.7 million after opening on Friday.
300: Rise of An Empire has over 11 million likes on Facebook and the trailer has over 63 million views on YouTube, Variety reported.
Similar action films such as The Legend of Hercules and Pompeii. both opened to disappointing box office numbers. They averaged only 1 million Facebook likes and had less than half of the views on YouTube that Rise had collected going into opening weekend.
When it comes to social media marketing, Rise utilized the already existing fan base to help build hype for the film. On Facebook, Rise of An Empire took over the original 300 page, which helped the film to grow an even larger fan base.
The original 300 was directed by Zack Snyder. It was released seven years ago and still has a huge cult fan following. Frank Miller wrote the original graphic novel that inspired the film.
Watch the trailer for 300: Rise of An Empire here:
image: Warner Bros