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Global online retailer Amazon is raising the price of Amazon Prime to $99 per year.
Amazon Prime members enjoy two-day free-shipping within the United States and an access to unlimited Prime Instant Video service, which features original programming and thousands of movies and shows to watch. Variety reports that Amazon nearly made a much larger increase up to $119.
Amazon explained that this was the first increase that customers had seen on Prime in over nine years. The company is also notifying consumers via email about the change in prices.
"Current members will still receive all the benefits of Amazon Prime, including unlimited FREE Two-Day Shipping for eligible purchases, unlimited streaming with Prime Instant Video, and the ability to borrow books from the Kindle Owners' Lending Library," Amazon said in a statement.
The company did not provide a reason for the increase. The increase shouldn't be too surprising, though, as the company previously made it known it was looking into raising the price.
The New York Times reported that this price increase will start on April 17.
image: Wikimedia Commons