Avicii stays busy at Ultra Music Festival; launching pop up shop

By Chelsea Lewis ,

Avicii will be one of the main headliners at Ultra Music Festival in Florida this year and is also taking over a hotel in his name and creating his own lodging experience for guests that are attending the festival. The "Wake Me Up" producer isn't stopping with that, Avicii will also be launching his own pop up shop at the festival.

Billboard reported that the pop up store will be at South Beach's Lincoln Rd. and is simply called Avicii One Stop. Fans will be able to purchase a variety of items at the store including Avicii-branded T-shirts, tote bags, flip flops and even condoms.

Avicii's manager Ash Pournouri spoke about how artists have to be different when it comes to standing out in the electronic scene. "We don't take ourselves too seriously. There's so much noise in the space of electronic music. If you want to grow and establish anything you have to be different," said Pournouri.

He added that next year many artists are likely to copy their promotional ideas but this year they are one step ahead of the game.

The store will be open from March 24-31.

Avicii is planning a new album, TRUE (Avicii by Avicii) to be released on March 25. Recently Madonna took to her social media outlets to announce a song with Avicii but it is unsure about when that collaboration will be released and which album it will be featured on, Rolling Stone added.

image: Wikimedia Commons

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