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Dish Network settled a carefully negotiated deal with Disney that centers on making AutoHop concessions.
According to The Hollywood Reporter, the deal involves Dish agreeing to control the ad-skipping ability of its Hopper DVR. As part of the deal between Disney and Dish, the satellite provider agreed to disable - for three days after the initial broadcast - the AdHopper feature that allows people to take commercials out of their television shows. The option allows subscribers to customize viewing on their favorite recorded shows.
The new deal also involves television programming, delivered by satellite, to reach consumers. The agreement will also include distribution for ESPN’s SEC Network, according to the LA Times. Disney's television shows can also now be watched on mobile devices including smartphones and tablets.
According to the Associated Press, Dish chairman Charlie Ergen said of the deal, "Obviously you'd like to kind of have your cake and eat it too, and make sure that you come up with products that can engage that new generation."
The companies are looking at the “future of television,” according to Dish CEO Joseph Clayton. Dish and Disney are looking at putting ads into programming based on responses from television fans. They are also hoping to expand their advertising on mobile, and look at packages involving DVR.
CBS CEO Les Moonves said that he thinks is it a fine deal for Disney, but won't work for his company. Currently, Dish has only made such a deal with Disney.