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Denmark wants their citizens to have more sex for one very simple reason – to procreate. An ad agency called Spies Rejser has created a campaign that has gone viral, which urges citizens to have sex and boost the birth rate with the slogan “Do it for Denmark!”
Denmark’s birth rate was 10 per 1,000 residents last year, which is its lowest in almost 30 years.
Daily News reports the ad starts off by asking “Can sex save Denmark’s future?”
“Denmark is facing a crisis. We are concerned. The fewer Danes means fewer people to support the aging population — but sadly, also fewer Spies travelers,” said the company.
The idea is to travel on more romantic vacations so that more children will be conceived. Statistics show 10 percent of couples conceive babies while on vacation and 46 percent say they have more sex on vacation.
Spies Rejser even offers an “ovulation discount,” which will provide families with three years’ worth of baby supplies and a kid friendly vacation for those who conceive using their travel discount.
Watch the ad that has people talking below: