Twitter trying new way to track music with Billboard partnership

By Daniel S Levine,

Twitter is undeterred when it comes to music. Although the social network announced last week that it is shutting down its own #Music app, the company has announced a new partnership with Billboard.

Twitter said on its blog today that the two companies will work together to create a real-time music chart that tracks music conversations among Twitter users. They also signed a “Twitter Amplify” deal, which will help get the charts to a wider Twitter audience. This will include in-Tweet charts and weekly roundups of music news.

“The Billboard Twitter Real-Time Charts, a natural extension for media brands so in sync in the music space, stands to once again dramatically shape the conversation around the content and the business,” Janice Min, Co-President/Chief Creative Officer of the Entertainment Group of Guggenheim Media, said in a statement.

Although half of Twitter’s users follow at least one musician, the social network hasn’t really had success with its past music endeavors. Last week, Twitter #Music was removed from app stores, as it failed to draw interest.

According to The Wall Street Journal, Twitter is also trying to strike deals with BeatsMusic and Sound Cloud. Vevo is also reportedly working with Twitter to create special, small music videos.



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