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AOL has entered the instant streaming business for movies thanks to a new deal with Miramax.
AOL signed a deal with the studio that will allow users to stream full-length movies for free. The feature films will be available across a variety of devices, but will feature advertisements during the movies, Variety reported.
This new feature will debut in the "Movies" section of AOL On Network for video, which currently features only short series and clips. Some of the films that will be made available include Pulp Fiction, Scream,Chicago, Good Will Hunting and Bridget Jones’s Diary.
This new feature is set to launch on April 30. Films will be featured each month and rotated out. It has not yet been announced which films will be available at launch, Engadget added.
Ran Harnevo, president of AOL Video, expressed the need to look beyond short video clips with this digital element and provide full movies to users.
"There’s a tendency to look at digital companies as doing only shortform video," Harnevo noted. "Our viewers are getting more open to us offering longer-form content, and we want to offer a full breadth of content. Curating good film experiences looks like a natural path.”