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Buffalo Bills settle $3 million lawsuit for sending too many texts

By Michelle Kapusta,

The Buffalo Bills have reached a $3 million settlement as part of a Federal Court case over excessive texting to the team’s mobile subscribers.

Buffalo Business Journal reported that the lawsuit was filed two years ago by Jerry Wojcik, who claimed that after signing up to get text messages from the Bills, he received way too many.

The lawsuit alleged that the organization sent more texts than what was disclosed in the mobile alert program agreement and was in violation of the Telephone Consumer Protection Act.

ESPN noted that preliminary approval was granted for the settlement that would give plaintiffs debit cards to use at the team store and on the official site. In addition, the team will have to pay Wojcik’s court cost and attorney fees of over $500,000.

The Bills released the following statement Monday afternoon:

“The Buffalo Bills have reached a settlement in this matter which we believe is in the best interest of our organization and our fans. The purpose of the Bills voluntary, opt-in text messaging program was to provide our fans with information they requested about the team. The organization maintains that our text messaging program was in compliance with the law.”

The team has promised to monitor how many texts are being sent through its mobile program more closely now. Expect other teams to do the same.

 
 

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