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On Tuesday, April 22, 2014, Avril Lavigne’s “Hello Kitty” music video debuted, which is not doing as well as she would like. Some of it comes from the theme of her video. The 3:19-minute video is full of Asian stereotypes. You get the extreme pops of color, identical Asian extras, sushi, and innocent settings with undertones. She is not the first artist to do this, however. Gwen Stefani was scrutinized for her Asian posse in Love, Angel, Music, Baby. These four are the theme of her clothing line L.A.M.B. as well. This didn’t hurt her career, but that doesn’t mean it will not impact Lavigne’s.
The music industry is a tough business. Artists and producers have to decide which songs are going to become videos. For people that prefer visuals, producers have to be careful. Music videos are expensive to film and release. Since people can buy videos from iTunes now, music videos generate profits from song and video sales. Plus, they can appear in various music video channels and countdowns. In spite of the controversy, Lavigne is a successful artist that has released many hits over the years. Don’t believe me? Take a look for yourself.
If you haven’t had a chance to listen or see her new video, you can watch it here!
What do you think? Should she be worried?