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French company, Givenchy, has announced that the new face of their fragrance will be R & B superstar Alicia Keys.
After the announcement was made by Givenchy, Keys took to her Twitter account to express her joy about joining this advertising campaign.
— Alicia Keys (@aliciakeys) May 7, 2014
The Hollywood Reporter explained that this is the first beauty contract for Keys. The campaign for the unknown fragrance will be launching in early September.
Keys is following in the footsteps of some of her fellow musicians who have also been featured in these campaigns including; Justin Timberlake, Amanda Seyfried and Uma Thurman.
In a recent interview with WWD Keys discussed the upcoming project. “I’m honored to introduce the world to the newest scent by Givenchy. Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine,” said Keys.
Keys is also currently being featured on the soundtrack for The Amazing-Spiderman 2 film.