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Pat Riley and his company, Riles & Co., have filed to trademark the phrase “Three-peat” for use on items such as towels, blankets, bed covers and sheets. As current team president of the Miami Heat, Riley is in preparation mode as his team aism to try and win a third straight title.
The filing was submitted to the U.S. Patent and Trademark office this past Monday. However it did not show up on the government organization's website until Friday May 23. According to ESPN, Riley is also thinking about licensing the phrase to retailers.
The Hall of Fame legend was a coach of the Los Angeles Lakers in the 1980s when the phrase was first coined. The Lakers had one NBA championships back to back in the years 1987 and 1988. He led the Lakers to four championships and eight finals appearances in the 1980s.
It is also being suggested that Riley possibly did not come up with phrase “Three-peat," but rather it was his former player Wes Matthews was on Riley's Lakers team.
"I just thought of it as a catchy slogan. I give Pat a ton of credit for having the vision to do what he did," Wes Matthews told report Darren Rovell, notes Bleacher Report.
image courtesy of Carlos Diaz/INFGoff.com