Starz previews new series ‘Power’ exclusively on Twitter

By Ashley Laggan,

Exhibiting yet another new way to watch television, Starz is streaming the first five minutes of the network’s original series Power today on Twitter.

In a press release, the network revealed they are taking advantage of Twitter’s new in-line video feature that enables one-touch playback. The feature is based on Twitter Cards, a program that allows users to integrate media experiences with links to their own content by adding a couple lines of HTML to their webpages. This results in a “card” being added to the Tweet that’s visible to everyone following that user.

Essentially, Twitter users can view the opening scene of Power via a tweet from the show’s official Twitter page.

Power is a crime drama set simultaneously in the glamorous New York Club scene and the brutal drug trade. As James “Ghost” St. Patrick, nightclub owner and head of a criminal organization, attempts to lead a legitimate life, he finds everything he loves being threatened.

The series premieres Saturday, June 7 at 9 p.m. ET/PT on STARZ.



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