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Dove is certainly known for its unique advertising campaigns and its latest will bring a tear to your eye. Released just in time for Father’s Day, the commercial brings people of all ages calling out for their father.
The commercial, called “Calls for Dad,” features every kind of call, from toddlers yelling “Daddy!” to a teenager calling her Dad after a car accident. There’s a child squirming in her Halloween costume and a high school graduate uncomfortable with his father kissing him on the forehead.
According to The Huffington Post, the ad was created in response to a survey Dove Men + Care did, in which 1,000 fathers were surveyed. Sixty-four percent of them said that they agreed that fathers are not portrayed positively by the media. Some believed that they are “caring” in reality, but most fathers are shown as “disconnected, bumbling and incompetent” in movies and television.
The commercial has gone viral, earning over 524,000 views on YouTube.
Dove’s best known ad campaign is the “Real Beauty” advertisements, which are meant to inspire confidence in women and young girls.