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Google offers to purchase Songza for $15 million

By Ashley Laggan,

Google has reportedly offered to purchase music-streaming service Songza for $15 million.

Though $15 million may seem like a small price to pay for a music-streaming service, especially when considering Spotify and Pandora’s values of $4 billion and $5 billion respectively, a source said that the Internet search giant may have offered Songza a much higher sum, reports The New York Post.

However, Songza differs slightly from Pandora and Spotify. Songza runs on playlists curated by music experts that are specifically formulated for certain moods and activities, according to Daily Digest News. The playlists even shift depending on the weather and the time of day.

The streaming service currently boasts 24 million active users, which is dwarfed by the larger, more well-known services, like Spotify, which claims to have 77 million active users.

The six-year streaming service seems to be considering Google’s offer, but other competitors are also seeking to purchase Songza. One of Google’s biggest competitors, Apple, recently acquired Beats Electronics, who also have a streaming music service that is reportedly run by music experts, for $3.2 billion.

Past music industry additions to Google include Google Play Music, Google Music Library and YouTube. The Google Music All Access Pass currently costs $9.99 a month.

 
 

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