'New Girl' slogan 'Adorkable' joins Collins English Dictionary

By Daniel S Levine,

The term “adorkable” is now officially in the English language, at least it is in the Collins English Dictionary. Collins announced earlier this month that the word won its #Twictionary contest and will appear in a new edition.

According to Collins, the official meaning of the term is “socially inept or unfashionable in a charming or endearing way.” They recognize it as a slang term that mixes “adorable” and “dork.”

The word beat out a surge of fans of the word “felfie” - which is apparently a term used to describe a farmer taking a selfie. Adorkable won by a long shot on the final tally though, earning 30 percent of the vote. Felfie got 22 percent, while “fatberg” got 13 percent. (Fatberg means “large lumps of congealed fat found in sewers.”)

Although the Collins poll was worldwide, Fox executive VP of marketing Shannon Ryan is claiming victory. She used adorkable as a slogan for New Girl, which stars Zooey Deschanel and will be starting its fourth season in the fall.

“It was a word some friends and I made up in high school to describe all our nerd crushes,” Ryan said in a statement to The Hollywood Reporter. “I threw it out in an early marketing strategy meeting and it just kind of stuck.”

Now that adorkable is a word, will you use it?

image courtesy of Jennifer Graylock/INFphoto.com

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